For venues, promoters, and production teams

Advancing events,
made easy.

Stop piecing shows together from email threads. Advance collects requirements, keeps every update on the event, and briefs every crew from one current plan.

See how it works
Event · Saturday, Apr 28Main Room
Lineup
Jordan Lee9:30–11:00 PMConfirm house mixer swap before doors85%

Technical

2/3
Xone:96 required

House mixer needs to be swapped before doors.

CDJ-3000 × 2, USB only
Monitor wedge at stage left

Notes

2/2
Prefers dim backstage lighting

Ops already flagged to hospitality.

Comes up through stage-right stairs
Maya Okafor11:00–12:30 AM100%
How it works

Every rider, reply, and note
lands in one place.

One workflow, from intake to brief to crew confirmations. The team works from the same plan, no matter how many artists, channels, or last-minute changes.

Step 01

Artists respond how they already work

SMS, email, or a shared link. Drop in an existing rider PDF, or reuse a past profile. The agent asks only what is still missing.

Jordan LeeSMS
Tour mgr · +1 (415) ···
Riders attached. Hospitality same as last time.
Got it. Need an XLR for the booth?
Yes, please. House mixer should be Xone:96.
Maya OkaforEmail
bookings@maya.fm
Standard tech rider. PDF below.
Parsed. Confirming guest list count.
6, all on door.
Step 02

Replies become structured signals on one event

Every requirement, note, and confirmation lands on the event page, tagged to the right artist.

Saturday · Main RoomLive
JordanXone:96 mixer
JordanCDJ-3000 × 2, USB only
JordanStage-left monitor wedge
MayaStandard tech rider (PDF)
MayaGuest list: 6 on door
BothCatering count for night
Step 03

Ops runs the advance with an agent that knows the show

Mark items done, add notes, reassign, ask questions. The agent keeps context on every signal, every thread, every artist.

Ops chatAgent
Mark Xone:96 confirmed when delivery email comes in.
Watching Production thread. I'll mark it and notify Jordan.
What's still open for Maya?
Catering count and parking. I can ping the tour mgr in one message.
Event checklistupdated
JordanXone:96 mixer
JordanCDJ-3000 × 2, USB only
JordanStage-left monitor
MayaCatering count
MayaParking
Step 04

Brief goes out by role, crew confirms back live

Generate the event brief and route it by department. Crew confirms items by SMS, Slack, email, or web. Every reply streams back to the event page in real time.

Brief v3 · 3 departmentsSent
ProductionEmail · av@venue.com
opened
HospitalityEmail · catering@venue.com
opened
Stage mgmtSMS · +1 (415) ···
delivered
Crew activity · livejust now
Dani (FOH)confirmedSMS
Xone:96 swap
Theo (Hospitality)notedWeb
Vegan meal, 2 options ready
Kai (Stage mgmt)flaggedSlack
Monitor feed needs patch
Dani (FOH)confirmedSMS
CDJ-3000 × 2
Automation

The workflow
moves itself forward.

Intake links go out on schedule. Non-responders get nudged. Briefs regenerate when signals change. Every automation is set to ask, notify, or run on its own. You decide.

AutomationsConfigurable
ScheduledSend intakeWhen a show is X days out and participants are not yet contacted
ScheduledRemind non-respondersWhen participants have not replied by a cadence you set
On signalRegenerate briefWhen signals change after the brief was locked
On readyDeliver briefWhen the brief is ready, route to the right crew by role
On inactiveRe-engage sessionWhen an intake stalls mid-conversation, ping on the same channel
Memory

Every show makes
the next one easier.

Contacts auto-collected from submissions. Participants carry their profile forward. The same system adapts to whatever you run.

Profiles

Repeat artists bring their advance

Signals, notes, delivery record, and prior event context load automatically when you add them to a new show.

Jordan LeeProfile
· 4 prior events at this venue
· Xone:96 + CDJ-3000 preset saved
· Hospitality: vegan, dim lighting
· Last brief delivered Mar 22
Contacts

Your directory builds itself

Every intake submission adds to a contact book. Agents, tour managers, stage crew, grouped by role and venue.

Directory127
Sam · Mgmt (Jordan Lee)Agent
Theo · Catering leadHospitality
Kai · Stage managerProduction
Any domain

Music, corporate, or whatever you run

One field in workspace settings tells the assistants what kind of events you run. The language adapts, the signals don't.

Workspace
We run a mid-size music venue, mostly live bookings and the occasional corporate buyout.
· Intake asks about sound, hospitality, guest list
· Brief sections match your workflow

Try it on one show.

Set up one upcoming event, send the intake links, and see the dashboard, brief, and delivery flow in one place. If it saves you a night, keep going.

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